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Senior Product Marketer

  • Detroit, Michigan, United States of America / Cleveland, OH
  • FullTime
a man sitting at a table with a laptop

Description

Rocket Mortgage, backed by Rocket Companies®, means more opportunities for you to carve your own career path forward. From our desire to revolutionize the way people get mortgages to addressing challenges big or small with outside-the-box solutions, we’re not your typical employer. We’ll provide you with everything you need to make sure you’re successful here.

Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.

Minimum Qualifications

  • 5 – 7 years of experience in marketing or a related field
  • Experience commissioning, interpreting, and applying primary market and client research
  • Experience creating complex go-to-market plans including product positioning, sales enablement and product training that have large-reaching client and business impact
  • Experience working with functional areas such as media, growth, and campaign marketing, product management, market research, sales, training, client support and finance
  • Experience training, mentoring, and guiding teams

Preferred Qualifications

  • Product Marketing Alliance (PMA) master's certification
  • B2B marketing experience preferred

Job Summary

As a Senior Product Marketer, you'll ensure that business goals and client needs align with market and product insights. You'll demonstrate a deep understanding of clients, customers in market and their problems. You'll be the voice of the customer who helps bring our digital and financial products to market in bold, creative ways that drive adoption, engagement and monetization. You'll develop product positioning, create and assess effectiveness of go-to-market plans and work alongside cross-functional teams to execute marketing efforts. You'll assess the outcomes of go-to-market plans and drives ongoing performance optimizations. You'll be the subject matter expert on the team and proactively find solutions to client and business problems.

Responsibilities

  • Develop, maintain and inform product/feature positioning and go-to-market strategies, articulating what we're bringing to market and driving strategic execution of how we'll bring it to market to drive massive product adoption and increased revenue / Client Lifetime Value
  • Understand high-value audience needs and wants through market research of trends, customer feedback, product experience analysis and analytics
  • Understand client journey, including awareness of specific communications a select audience has seen prior to a given direction and what they will see afterward
  • Build relationships and communicate at a high level with a wide array of partners, including but not limited to business stakeholders, marketing teams and leaders, senior leadership, other product strategy team members, external partner teams, etc.
  • Collaborate with stakeholders to conduct trade-off analyses and inform priority of marketing efforts
  • Write quarterly briefs for the capabilities, planning, and activation teams which define the focal areas and measures of success
  • Review creative concepts to ensure alignment with marketing strategies
  • Collaborate with other teams to analyze marketing performance metrics, ensuring continued success toward marketing goals
  • Collaborating with Product Strategy and Product Lab to identify the most significant client problems to prioritize, thereby influencing product roadmaps to achieve product-market fit
  • Train, mentor and guide other Product Marketers

Benefits and Perks

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

Who We Are

Rocket Companies® is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. We’re passionate about the work we do, and it shows. We’ve been ranked #1 for Fortune’s Best Large Workplaces in Financial Services and Insurance List in 2022, named #5 on People Magazine’s Companies That Care List in 2022 and recognized as #7 on Fortune’s list of the 100 Best Companies to Work For in 2022.

Disclaimer

This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.

We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members. Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We also provide reasonable accommodation to qualified individuals with disabilities in accordance with state and federal law.

Rocket Mortgage, backed by Rocket Companies®, means more opportunities for you to carve your own career path forward. From our desire to revolutionize the way people get mortgages to addressing challenges big or small with outside-the-box solutions, we’re not your typical employer. We’ll provide you with everything you need to make sure you’re successful here. 

Apply Now