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Senior Marketing Manager

  • Detroit, Michigan, United States of America
  • FullTime
a man sitting at a table with a laptop

Description

Rocket Mortgage, backed by Rocket Companies®, means more opportunities for you to carve your own career path forward. From our desire to revolutionize the way people get mortgages to addressing challenges big or small with outside-the-box solutions, we’re not your typical employer. We’ll provide you with everything you need to make sure you’re successful here.

Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.

Minimum Qualifications

  • 10 years of experience in a marketing role or at an advertising agency
  • Bachelor’s degree in marketing or a related field, or equivalent competency
  • Proficiency in the Microsoft Office suite
  • Expert in project management principles
  • Experience in marketing automation

Preferred Qualifications

  • Expert knowledge of the principles, practices, and techniques of marketing strategies
  • Expertise in analyzing and interpreting marketing related data
  • Demonstrated excellence in growing a brand and products through integrated marketing programs

Job Summary

The Senior Marketing Manager leads the expert development of complex integrated marketing strategies and plans, from reporting to creative growth and media implementation. Deeply analyzes previous data and current market trends to identify opportunities for increased brand awareness, sentiment, and affinity. Improves marketing management methods through the proper use of customer and consumer insights. Develops the overarching strategies designed for structuralizing consumers. Understand our company’s vision and values to translate them into an effective brand campaign.

Responsibilities

  • Develops brand and product marketing strategies, creating successful integrated marketing campaigns
  • Writes inspiring briefs based on the industry standards, target market, and competitive landscape
  • Carries out qualitative and quantitative research and analyze campaign performance data to provide recommendations for enhancing our ongoing marketing campaigns
  • Mentor other Marketing team members
  • Collaborate with internal teams, agency teams and vendors to meet marketing campaign goals
  • Ensure expectations with the team and external stakeholders are clarified between all parties involved
  • Identify new opportunities to test internally or with agency partners
  • Create, compare, and maintain performance metrics to drive change to increase and improve business

Benefits and Perks

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

Who We Are

Rocket Companies® is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. We’re passionate about the work we do, and it shows. We’ve been ranked #1 for Fortune’s Best Large Workplaces in Financial Services and Insurance List in 2022, named #5 on People Magazine’s Companies That Care List in 2022 and recognized as #7 on Fortune’s list of the 100 Best Companies to Work For in 2022.

Disclaimer

This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group. We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members.

Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We offer opportunities to all job seekers including individuals with disabilities and provide reasonable accommodation to qualified individuals with disabilities in accordance with state and federal law. If you need a reasonable accommodation to assist with your job search, application for employment, or interview, please visit our FAQ page at www.myrocketcareer.com/how-we-hire/faqs/ for details on how to contact our team.

Colorado, New York City, California, and Washington Candidates Only. The salary range for this position is eighty-four thousand dollars to one hundred seventy-seven thousand dollars. The position may also be eligible for an annual bonus and other employment-related benefits including, but not limited to, medical, dental, and vision benefits, 401K retirement plan, and paid-time off. More information regarding these benefits and others can be found here. The information regarding compensation and other benefits included in this paragraph is only an estimate and is subject to revision from time to time as the Company, in its sole and exclusive discretion, deems appropriate. The Company may determine during its review of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position.

Rocket Mortgage, backed by Rocket Companies®, means more opportunities for you to carve your own career path forward. From our desire to revolutionize the way people get mortgages to addressing challenges big or small with outside-the-box solutions, we’re not your typical employer. We’ll provide you with everything you need to make sure you’re successful here. 

Apply Now