Skip to main content

Senior Director, Multicultural Marketing

  • Detroit, Michigan, United States of America
  • FullTime
a man sitting at a table with a laptop

Description

Rocket Mortgage, backed by Rocket Companies®, means more opportunities for you to carve your own career path forward. From our desire to revolutionize the way people get mortgages to addressing challenges big or small with outside-the-box solutions, we’re not your typical employer. We’ll provide you with everything you need to make sure you’re successful here.

Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.

Minimum Qualifications

  • 7 years of multicultural marketing experience with a marketing team or advertising agency
  • 5 years of leadership experience
  • Bachelor’s degree in advertising, marketing or a related field
  • Ability to evaluate, assess and help shape creative concepts
  • Ability to analyze complex data sets, turning into relevant, usable insights
  • Ability to develop and foster meaningful client relationships
  • Excellent written and verbal communication skills, including presentation skills
  • Budget management and reporting skills

Preferred Qualifications

  • 10 years of multicultural marketing experience with a marketing team or advertising agency
  • 7 years of leading team members
  • Master’s degree in advertising, marketing or a related field

Job Summary

As the Senior Director, Multicultural Marketing, you'll work closely with other Marketing, Product and Banking leaders to lead a successful Multicultural Marketing program. You'll be responsible for developing, executing and sustaining multicultural marketing initiatives that help strengthen the brand perception of Rocket Mortgage. As a successful candidate, you will build relationships with and help to educate stakeholders about multicultural audiences and best practices that ensure meaningful, consistent and credible client connections are made across all marketing channels. You'll be knowledgeable and have strong awareness of the histories, issues and trends facing diverse audiences and multi-ethnic communities. You thrive in a fast-paced environment that enables you to contribute to the overall brand strategy by balancing both local, community-driven and national strategies, while also leading a team that manages multicultural campaigns.

Responsibilities

  • Research and identify priority target groups within multicultural and diverse audiences
  • Create a detailed multicultural/diverse go-to-market plan by prioritizing and translating business situation(s), marketing goals and information into strategic brand concepts, research/consumer insights, voice guidelines, messaging and rationales
  • Work with other leaders and teams to ensure strategy, brand messaging and integrated communication channel needs are clearly communicated and understood
  • Engage with leaders and teams to ensure our multicultural/diverse strategy, brand strategy, employer branding and product efforts are cohesive and effective
  • Ensure appropriate metrics are in place to measure performance and progress toward strategic goals
  • Engage external business, agency and industry experts/partners to learn and influence business strategies, especially in the technology and financial industries, as applicable
  • Work with the SVP Consumer Marketing to establish and evolve a Multicultural Marketing Program structure that is enduring, effective and efficient while also serving as a leader, mentor and coach to all team members

Benefits and Perks

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

Who We Are

Rocket Companies® is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. We’re passionate about the work we do, and it shows. We’ve been ranked #1 for Fortune’s Best Large Workplaces in Financial Services and Insurance List in 2022, named #5 on People Magazine’s Companies That Care List in 2022 and recognized as #7 on Fortune’s list of the 100 Best Companies to Work For in 2022.

Disclaimer

This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.

We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members. Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We also provide reasonable accommodation to qualified individuals with disabilities in accordance with state and federal law.

Rocket Mortgage, backed by Rocket Companies®, means more opportunities for you to carve your own career path forward. From our desire to revolutionize the way people get mortgages to addressing challenges big or small with outside-the-box solutions, we’re not your typical employer. We’ll provide you with everything you need to make sure you’re successful here. 

Apply Now